Ziplink has a built-in UTM parameter builder that allows you to easily add or update UTM parameters for your links. Simply click on the UTM Builder accordion when creating or editing a link, and you can customize the UTM parameters according to your needs.

Showcasing the UTM builder on the link creation/edit page

To learn more about UTM parameters, read our blog post on Understanding UTM Parameters and How to Use Them.

UTM Parameters

Referral

While it’s not an “official” UTM parameter, you can set the ref parameter in your URL from the UTM builder, as an alternative to the Source.

Source

Specify the source of the traffic, such as a website or marketing campaign.

Medium

Define the medium through which the traffic is generated, such as email, social media, or search engine.

Campaign

Identify the specific campaign or promotion associated with the link.

Term

Provide a keyword or phrase related to the campaign or promotion.

Content

Describe the content or creative element of the link.