Setting UTM Parameters
Learn how to set UTM parameters for your links in Ziplink.
Ziplink has a built-in UTM parameter builder that allows you to easily add or update UTM parameters for your links. Simply click on the UTM Builder accordion when creating or editing a link, and you can customize the UTM parameters according to your needs.

To learn more about UTM parameters, read our blog post on Understanding UTM Parameters and How to Use Them.
UTM Parameters
While it’s not an “official” UTM parameter, you can set the ref
parameter in
your URL from the UTM builder, as an alternative to the Source
.
Specify the source of the traffic, such as a website or marketing campaign.
Define the medium through which the traffic is generated, such as email, social media, or search engine.
Identify the specific campaign or promotion associated with the link.
Provide a keyword or phrase related to the campaign or promotion.
Describe the content or creative element of the link.