Ziplink has a built-in UTM parameter builder that allows you to easily add or update UTM parameters for your links. Simply click on the UTM Builder accordion when creating or editing a link, and you can customize the UTM parameters according to your needs.
Showcasing the UTM builder on the link creation/edit page
To learn more about UTM parameters, read our blog post on Understanding UTM Parameters and How to Use Them.

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UTM Parameters

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Referral
While it’s not an “official” UTM parameter, you can set the ref parameter in your URL from the UTM builder, as an alternative to the Source.
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Source
Specify the source of the traffic, such as a website or marketing campaign.
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Medium
Define the medium through which the traffic is generated, such as email, social media, or search engine.
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Campaign
Identify the specific campaign or promotion associated with the link.
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Term
Provide a keyword or phrase related to the campaign or promotion.
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Content
Describe the content or creative element of the link.