Tracking link performance is essential for optimizing your marketing campaigns, affiliate promotions, and social media engagement. Ziplink provides real-time analytics to help you understand who’s interacting with your links and QR codes, giving you valuable insights to refine your strategy.

With Ziplink’s built-in analytics, you can track:

  • Total Clicks & Scans – See how many times your links and QR codes are accessed.
  • Click & Scan Distribution – Identify traffic patterns over time.
  • Geographic Data – View engagement by continent, country, and city.
  • Device, Browser & OS Stats – Learn what platforms your audience is using.
  • Referrer Data – Discover where your clicks are coming from (social media, websites, etc.).

Ziplink analytics are easy to use and highly detailed, giving you instant access to key performance data. To view analytics, simply log in to your Ziplink dashboard and navigate to the Analytics page.

The analytics dashboard provides:

  • Interactive Charts & Tables – Visualize trends and access granular insights.
  • Custom Filters – Adjust timeframes, traffic sources, and audience data.
  • Real-Time Tracking – Monitor clicks and scans as they happen for instant feedback.

All users can access a 30-day history of analytics, while paid plans offer up to 1 year of historical data, with custom options for enterprise users.

Ziplink analytics help make data-driven decisions by providing detailed tracking. Whether you’re running ad campaigns, affiliate promotions, or social media marketing, Ziplink helps you:

  • Track Link & QR Code Performance – Easily filter data to compare clicks vs. scans.
  • Understand Your Audience – See where your traffic comes from and which devices they use.
  • Measure Campaign Effectiveness – Use UTM tracking to analyze ad performance.
  • Improve Engagement – Adjust your strategies based on real-time insights.

Since Ziplink combines both short links and QR codes in one dashboard, you can effortlessly filter your data with a single click to separate performance metrics.

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What’s Next

Now that you understand how Ziplink analytics work, head over to our quickstart guide to create your first tracked link.