If you need your link to expire or redirect users after a certain date, you can configure Expiration Options right below the UTM builder. It provides you with the flexibility to control the lifespan of your links and manage user redirections seamlessly.
Showcasing the expiration options on the link creation/edit page

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Expiration Options

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Expiration Date
Set a specific date (UTC timezone) after which the link will no longer be active.
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Expiration Destination
Define a URL where users will be redirected after the link expires. If left blank, users will see a “Not Found” page. For example, you can redirect users to a custom page or a specific URL, like https://example.com/promotion-ended.